Whether it’s raising brand awareness, driving sales or increasing event attendance, marketing campaigns require resources. Often, those resources are company or employee time and money, so leaders want to know that their efforts are yielding results. That’s where campaign measurement comes in.
The first step is deciding the goal of your campaign. You’ll need to set measurable objectives and choose the right channels to reach your audience. Then you’ll need to craft messaging and visuals that resonate with your audience, while still keeping within the parameters of your campaign goals. It’s a balancing act that requires the right mix of art and science.
You’ll also need to determine how much to invest in your campaign. This is important because it sets the limit of how far you can go – and helps you avoid running out of gas mid-journey! You’ll need to create a timeline for your campaign and identify key milestones. This is your roadmap that will guide you to the finish line.
Next, you’ll need to identify campaign supporters – this is key to building power and showing that there is real support for your cause. You can do this by starting a petition online or in person and distributing it to as many people as possible.
Finally, you’ll need to define your campaign target – this is the person you’ll be targeting with your campaigns. You’ll need to research their background and figure out how to approach them. This is usually done by reaching out to campaign alums (people who have worked on campaigns before) or contacting your connections at other organizations that are already working on the same issue.